By Lynda Baxter – Owner Art In Canada Inc.
I have an art website now. How will I get my art website found?
Every time I talk to an artist about doing a custom art website for them, I try to answer that question before they can even ask it!
You want people to find you on the top search engines, such as Google and Bing.
You not only want people that know your name to be able to find you… that’s easy, you want people to also be able to find you based on the type of art you do. Some people also look for artists that are close by, so you also want people to be able to find you based on your location.
Of course people purchase art no matter where you live, but sometimes they need the artist to be close, for a last minute gift. A couple of years ago, I was contacted by a man who needed a western type bronze right away. He had a business associate who was flying back that evening to Dubai. He wanted to know if I knew any artists near Calgary that could accommodate them? My answer was yes!
You never know who is going to contact you once you have your website in place, and it’s been well marketed. That is a benefit of being on www.artincanada.com. We get lots of leads, and I pass them on to you!
Here is the process of getting targeted traffic (art collectors) to your website.
Your website must be developed properly to do well on the search engines. i.e. not in a frame set or in flash. It needs to have meta tags on it for the search engines.
The meta tags are the titles, descriptions and keywords that are specific to each page. It’s the title and description you see when you type a key phrase into a search engine. The title and description are presented to you by order they have been ranked by the search engine, based on your search term.
As you scroll down the page of search results, viewers can see the title and description, therefore, you want to make sure, firstly that they are relevant to your page, second, that they are going to make someone want to click on your link! The more properly marketed content pages you have on your website, the better the chance of someone finding you is.
You can see the value of this content on your website now. Artists websites are so graphic, content, with good pertinent key phrases, is really necessary to help people find your website on the search engines.
You might need to be creative with your text. Your homepage should have good relevant content, which sums you up as an artist and the type of work you do. These terms should be in your text, to support the meta tags in your code.
Adding a blog to your website is a great way to keep adding content to your site. You are the expert at what you do. You can blog about your latest piece of art, what prompted you to create it. You might add any unique process or technique you used. You can add pictures during the process. You can blog about upcoming shows you will be doing or past shows you’ve done, the last art workshop you did or the next art competition are you are going to enter.
Every time you publish an article on your blog, with proper meta tags on it, you are letting search engines know your site is current, up to date, they come back and spider your website to get the new page which will end up on the search engines to be found.
Another good thing about artist blogging (or anyone blogging for that matter) is you can tie it in with your social media marketing efforts.
For instance, on your Facebook Fanpage, you can copy the url to your post. It will provide a picture (if you have one at the top of your article), short blurb from your article and a link back to your website. That’s a great way to get your Facebook fans onto your website.
Cross marketing between the search engines and your social media is only going to help you get traffic to your art website.